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From the Publisher

This book offers a comprehensive and accessible introduction to the fascinating field of behavioral economics. Behavioral economics explores how psychological factors influence economic decision-making, demonstrating that our choices are often driven by cognitive biases and emotional responses rather than pure rational analysis.

Unlike traditional economic models that assume people make decisions based on self-interest and perfect information, behavioral economics recognizes the important role that psychology plays in shaping economic behavior. This interdisciplinary approach provides powerful insights into the real-world motivations underlying consumer preferences, financial decisions, and market dynamics.

Throughout this book, the authors draw on a wealth of research studies and real-world examples to illustrate key behavioral economic principles. Readers will learn about cognitive biases such as the endowment effect, loss aversion, and anchoring, as well as the influence of social norms, emotions, and limited attention on economic choices. The book also explores applications of behavioral economics in diverse domains, including finance, marketing, public policy, and healthcare.

Accessible and engaging, this book offers an essential introduction to the core concepts and practical implications of this important field. Whether you are a student, business professional, or simply someone interested in understanding human decision-making, this book will provide you with a deeper appreciation for the psychological factors that shape economic outcomes. By bridging the gap between economics and psychology, it will transform the way you think about the decisions you make and the world around you.

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